Cultural cachet, celebrity ownership and rarity

The 6.9 carries outsized cultural weight from the film Ronin, C'était un rendez-vous, and its second-place Cannonball Rally run, and buyers new were said to be almost exclusively heads of state, royalty, celebrities and tycoons, with Steve McQueen and Johnny Cash among named owners. That mystique rests on genuine scarcity, with roughly 1,816 officially sold in the US and only about 485 brought to North America in 1977.