The G63's cultural identity runs through the threads: it's tied to Kardashians, crypto money, NBA players and specific enclaves like Glendale, LA, and joked about as a mall crawler that never sees dirt. Owners push back that working people buy them too, and no one produces a photo of one used off-road.
Cultural image: Kardashians, Glendale and mall crawlers
Mercedes-Benz G63 AMG (W463 2019+) · history