Most R63s are silver, white, or black, so anything else is prized — a Barolo Red car is a known standout, and buyers pay a premium just to have a non-standard color. Conversely, beige/brown 'old person' color combinations demonstrably suppress bidding, with sellers of such cars openly disappointed by results and owners attributing the softness to color rather than condition.
Exterior colors and their effect on value
Mercedes-Benz R63 AMG (W251) · cosmetic