Market appreciation and the DeMuro / Road & Track catalyst

Values were reshaped by media: a 2017 Doug DeMuro video and a Road & Track article calling the R63 a future million-dollar collector car drove bidding well past book value, culminating in results as high as $51K-$56K. But the community also saw saturation and volatility — the same period produced sub-$25K sales and results that surprised even owners — with clean, well-documented cars swinging widely on mileage, color, and provenance.