Mercedes' run of themed G550 editions (Stronger Than Time, Stronger Than Diamonds, Stronger Than The 1980s, Final Edition, plus the EV Edition One) draws polarized reactions. Buyers balk at paying roughly $40k for 'badging and a wood floor' and mock the marketing names, yet the retro-interior cars in particular win praise and dealers reportedly marked them up $30-50k over MSRP, making at-sticker auction buys look like wins.
Special editions: premiums, skepticism, and badging
Mercedes-Benz G-Class (W463 2019+) · history